Govt names its e-commerce portal Bharat Craft; plans to do what Alibaba did in China to benefit MSMEs

Taking a cue from e-commerce giant Alibaba’s success in China, the Ministry of MSME said that its e-commerce portal in the offing, to be known as Bharat Craft and to function on the lines of Alibaba would benefit India’s vast MSME sector. “Government is planning to launch Bharat Craft, an e-commerce portal, on the lines of Alibaba, and should soon see turnover on the platform to the tune of Rs 10 lakh crore in the next few years and this would benefit MSMEs in a big way,” MSME Minister Nitin Gadkari