E-commerce discounts fade away; hit online shopping as fewer buyers log on

Amid the ongoing economic meltdown, India’s ‘booming’ online retail market has also taken a hit. Digital shopping saw a decline not just in terms of buyers but also with respect to spending and average ticket price in the first half (H1) of 2019 “with the consumer sentiment being muted,” as per a note on the impact of economic slowdown on online shopping by research firm Kantar. In comparison to H1 2018, while the online buyers have reduced by 7 per cent, online spending and average ticket price have also gone south by 21 per cent and 27 per cent respectively.