Amazon readies $5 billion chest for bigger play in India, to launch subscription-based ecommerce services
Author: Pankaj Mishra & Jayadevan PK - Published 2015-07-20 16:42Amazon, the world's largest online retailer, is readying a $5-billion war chest to grow India into its biggest market outside the US, according to two people directly familiar with the company's decision. It is also set to add instant video and subscription-based ecommerce services for high-end buyers, called Amazon Prime, in India later this year.