Driven by rising data traffic and use of AI, India's data centre capacity to rise 5x by 2030: Jefferies

This growth in traffic has been supported by rising internet penetration, higher smartphone adoption, and the growing popularity of OTT platforms, digital payments, and e-commerce.

In addition, regulatory measures such as the Digital Personal Data Protection (DPDP) Act, 2023, and guidelines from the Reserve Bank of India (RBI) have further supported demand by encouraging data localisation.

Another major factor that will drive demand is AI adoption.